Brands: The Logos of the Global Economy

By Celia Lury. 2004

545 citations recorded by the source corpus.

How researchers see this paper

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The rise of inconspicuous consumption (2015, background): “While branding has been examined from a variety of perspectives (e.g., Arvidsson, 2006; Brown, 2001; Fournier, 1998; Holt, 2004; Lury, 2004; Schroeder & SalzerMörling, 2006; Twitchell, 2004), inconspicuous brands have been conspicuously absent in these treatments.”
Cultural-economy and cities (2007, background): “The energies are complex and varied, covering the full spectrum, from obsessive buying that forces consumer dependences (that often fail to fulfill – Baker, 2000) and loyalties to objects structured around design and image (Molotch, 2003; Lury, 2004), through to consumer practices yielding considera”
Soft skills and employability: Evidence from UK retail (2012, background): “, 2006) and also more formalized branding strategies (Lury, 2004).”
Re-inventing invention: new tendencies in capitalist commodification (2006, background): “And, as the response time of interactivity has speeded up, so different imaginations of the consumer and commodity have been able to come into play (Lury 2004).”