Intending to be ethical: An examination of consumer choice in sweatshop avoidance

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Mapping Ethical Consumer Behavior: Integrating the Empirical Research and Identifying Future Directions (2011, background): “Ethical consumers perceive themselves as part of a larger collective group that is guided by the same moral principles (Cherrier, 2006; Shaw et al., 2007).”
Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers (2010, background): “There exists a gap between what consumers say they are going to do and what they actually do at the point of purchase (Auger and Devinney, 2007; Belk et al., 2005; Carrigan and Attalla, 2001; Follows and Jobber, 2000; Shaw et al., 2007).”
Studying the ethical consumer: a review of research (2007, background): “In their study exploring intentions to avoid sweatshop clothing, Shaw et al. (2006a) found that in addition to intention, desire and plan are also pertinent precursors to ethically motivated behaviour.”