Information search patterns for gift purchases: a cross‐national examination of gender differences

By Mark Cleveland, Barry J. Babin, Michel Laroche, Philippa Ward, Jasmin Bergeron. 2003

165 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f7499f8fdaa1272db516bead9d7d373ef9192ef9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Chingching Chang
2. Jinsoo Hwang
3. Junghoon Lee

In Organizational Behavior and Human Resource Management

1. Chingching Chang

In Sociology and Political Science

1. Chingching Chang
2. Jinsoo Hwang
3. Junghoon Lee

Citations in the corpus

• The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies (2007, background): “Women also showed greater use of available macro- and microinformation than men when shopping in a store (Cleveland et al. 2003).”