Millennials Rising: The Next Great Generation

By N. Howe, William Strauss. 2000

1,404 citations recorded by the source corpus.

How researchers see this paper

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Online and Remote Learning in Higher Education Institutes: A Necessity in light of COVID-19 Pandemic (2020, background): “Students of today are known by many names, like digital natives (Prensky, 2001), millennial (Howe & Strauss, 2000), net generation (Tapscott, 1998) and digital generation (Wahab Ali, 2018).”
Teaching Strategies for the Net Generation (2009, background): “Millennials: Howe and Strauss (2000) indicate that the students actually coined that term themselves to disassociate themselves from Gen X.”
Millennials’ (Lack of) Attitude Problem: An Empirical Examination of Generational Effects on Work Attitudes (2010, methodology): “The complexity and multi-faceted nature of accepted generational descriptions also do not easily lend themselves to the translation of generational characteristics into work attitudes (Howe & Strauss, 2000; Strauss & Howe, 1991).”
Generational differences in psychological traits and their impact on the workplace (2008, background): “They also argued that the generation born 1982-1999, whom they labeled Millennials, will cycle back to the “Greatest Generation” personality of the youth of WWII and will be dutiful, group-oriented, and anti-individualistic (Howe and Strauss, 2000).”