The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan

By Shwu-Ing Wu, Chien-Lung Lu. 2012

189 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f6bd4412912f83e87c29f7b390e72f854315240b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Metin Kozak
2. Roya Rahimi

In Organizational Behavior and Human Resource Management

1. Metin Kozak
2. Roya Rahimi
3. Girish Prayag
4. Hikaru Hasegawa
5. T. Lee
6. Wei-Jaw Deng

In Sociology and Political Science

1. Metin Kozak
2. Roya Rahimi
3. Girish Prayag
4. Hikaru Hasegawa
5. T. Lee
6. Wei-Jaw Deng

Citations in the corpus

• Impact of Customer Relationship Management on Customer Satisfaction: The Case of a Budget Hotel Chain (2017, background): “In a highly competitive environment, hotel businesses have understood the need to improve the quality of their services in order to retain existing customers while at the same time attempting to attract new segments (Wu & Lu, 2012).”