Consumption‐Focused Self‐Expression Word of Mouth: A New Scale and Its Role in Consumer Research

By Christina Saenger, Veronica L. Thomas, J. W. Johnson. 2013

94 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/f662ac0a9a0b1b3a9d49f8497a0a5a1ce21d3ebe

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. L. Wu
2. Ceridwyn King
3. Kevin Kam Fung So
4. L. de Chernatony
5. Isabel Buil
6. E. Wallace
7. Lina Xiong

In Sociology and Political Science

1. L. Wu
2. Ceridwyn King
3. Kevin Kam Fung So
4. L. de Chernatony
5. Isabel Buil
6. E. Wallace
7. Lina Xiong

In Human-Computer Interaction

1. Kevin Kam Fung So
2. L. de Chernatony
3. Isabel Buil
4. E. Wallace

Citations in the corpus

• Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification (2018, background): “Marketing research also shows that consumers express their self-concept or affiliation to a certain group through consumption or usage of certain brands (Saenger, Thomas, and Johnson 2013; Aksoy et al. 2013).”
• Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes (2017, background): “Offline, congruence between the brand and the self has been positively associated with WOM (Jamal et al., 2009; Saenger et al., 2013).”