Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers

By Nailya Ordabayeva, Pierre Chandon. 2011

300 citations recorded by the source corpus.

Subfields: Safety Research, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f63be02f37697e647bbf6932909b3c4ccaa82fc5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Safety Research

1. Daniel Fernandes
2. Nailya Ordabayeva

In Social Psychology

1. Daniel Fernandes
2. Vinay Kumar
3. Nailya Ordabayeva

In Sociology and Political Science

1. Daniel Fernandes
2. Vinay Kumar
3. Nailya Ordabayeva

Citations in the corpus

• Global Customer Engagement (2018, background): “Consumers buy many high-brand-value products because these brands represent status, respect, and prestige, and consumers like showing off these branded products (Ordabayeva and Chandon 2011).”
• All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption (2016, unknown): “We use this value of relative car status as an indicator of status consumption, consistent with past research regarding the relative nature of status consumption (Hopkins and Kornienko 2004; Ordabayeva and Chandon 2011).”
• Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets (2015, unknown): “…increase the effectiveness of RM and LP comparison-based mechanisms because customers try to “keep up with the Joneses” by forming relationships with more prestigious companies (Ordabayeva and Chandon 2011) or signaling their status with exclusive loyalty rewards (Steinhoff and Palmatier 2014).”
• Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy (2018, background): “For example, they may buy products from higher-status brands compared to what other people have (Berger and Heath 2008; Ordabayeva and Chandon 2011).”
• The relationship between materialism and personal well-being: A meta-analysis. (2014, unknown): “However, recent research (Ordabayeva & Chandon, 2011) suggests that two different processes may be at work when bottom-tier consumers find themselves in a context characterized by inequality of material possessions or income: While a focus on social comparison processes and greater perceived…”