Applying TAM across cultures: the need for caution

By Scott McCoy, Dennis F. Galletta, William R. King. European Journal of Information Systems, 2007

373 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f514d294580fa7d3d15f97c13a132f545e7e4d5e

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

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Citations in the corpus

Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context (2009, background): “McCoy et al. [37] suggest that that TAM may not be applicable to all people and that results may differ depending on respondents’ cultural orientation.”
The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e‐commerce settings (2010, background): “Power distance refers to the extent people accept inequality, as in a hierarchy or a strict chain of command ( McCoy et al. , 2006”
User Intentions to Adopt Mobile Payment Services: A Study of Early Adopters in Thailand (2015, result): “Previous studies, such as that of McCoy et al. (2007) and Teo et al. (2008) have examined TAM’s fundamental constructs of PU and PEOU in regards to national cultural however, such studies do not include additional and relevant constructs that are argued as reflecting components of culture.”
The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption (2014, background): “The notion to test the applicability of the TAM across cultures (i.e., outside Western cultures) has recently drawn the attention of marketing and e-commerce researchers (Almutairi 2007; Alsajjan and Dennis 2010; McCoy, Galletta, and King 2007; Straub, Keil, and Brennan 1997).”
Examining the moderating effect of individual-level cultural values on users’ acceptance of E-learning in developing countries: a structural equation modeling of an extended technology acceptance model (2017, background): “Previous work has suggested caution in using TAM in countries with high masculinity and high collectivism (McCoy et al., 2007).”