Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms
By Juan Feng, H. Bhargava, David M. Pennock. INFORMS journal on computing, 2007
309 citations recorded by the source corpus.
Subfields: Management Science and Operations Research, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/f50b6154de86620458c3456a94f1fde3fc33ff70
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management Science and Operations Research
- Ashish Goel
- Anindya Ghose
- Sha Yang
- Gagan Aggarwal
- Rajeev Motwani
- Mingfeng Lin
- Paul A. Pavlou
- Yili Kevin Hong
In Marketing
- Anindya Ghose
- Sha Yang
- Ashish Goel
- Gagan Aggarwal
- Rajeev Motwani
- Avi Goldfarb
- Mingfeng Lin
- Sang Pil Han
In Sociology and Political Science
- Anindya Ghose
- Sha Yang
- Ashish Goel
- Gagan Aggarwal
- Rajeev Motwani
- Avi Goldfarb
- Mingfeng Lin
- Sang Pil Han
Citations in the corpus
- An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets (2009, unknown): “Based on the contribution margin and the revenues from each conversion through a paid search advertisement, we are able to compute the gross profit per keyword from a conversion.”
- Truthful auctions for pricing search keywords (2006, methodology): “2. The “Google” method: Merchants are ranked in the decreasing order of the ranking scores, where the ranking score of a merchant is defined as the product of the merchant’s bid and estimated click-through rate (or relevance [ 4 ]).”
- Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010, background): “Then in equation (12b), 2Rank will be correlated with 6 because 2Rank is correlated with 1 and 1 is correlated with 6 .”