The Complexity of Context: A Service Ecosystems Approach for International Marketing

By Melissa Archpru Akaka, Stephen Louis Vargo, Robert F. Lusch. 2013

466 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f483cd39b776049638acd55963178775c0ff88fa

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Stephen Louis Vargo
2. Robert F. Lusch
3. Melissa Archpru Akaka
4. Kaj Storbacka
5. James R. Lewis
6. Helena Alves
7. Linda D. Hollebeek
8. R. Rather

In Organizational Behavior and Human Resource Management

1. Stephen Louis Vargo
2. Robert F. Lusch
3. Melissa Archpru Akaka
4. Linda D. Hollebeek
5. Kaj Storbacka
6. Helena Alves
7. James R. Lewis
8. R. Rather

In Strategy and Management

1. Stephen Louis Vargo
2. Robert F. Lusch
3. R. Rather
4. Melissa Archpru Akaka
5. Kaj Storbacka
6. Marko Kohtamäki
7. Risto Rajala
8. Heiko Wieland

Citations in the corpus

• Service-dominant logic 2025 (2017, background): “It then extended to customer connections (e.g., family, peers, etc.), all involved in service-for-service exchange, thus, at least part of the broader context (Akaka, Vargo, and Lusch, 2013).”