A Stakeholder-Unifying, Cocreation Philosophy for Marketing

By Robert F. Lusch, F. Webster. 2011

210 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/f47c99db93905e074e926e50652c36109fbbabc2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Melissa Archpru Akaka
2. Stephen Louis Vargo
3. Robert F. Lusch
4. Christian Kowalkowski
5. David Sörhammar
6. Oscar Persson Ridell
7. Jimmie G. Röndell
8. Kaj Storbacka

In Organizational Behavior and Human Resource Management

1. Melissa Archpru Akaka
2. Stephen Louis Vargo
3. Robert F. Lusch
4. Christian Kowalkowski
5. David Sörhammar
6. Oscar Persson Ridell
7. Jimmie G. Röndell
8. Linda D. Hollebeek

Citations in the corpus

• The Complexity of Context: A Service Ecosystems Approach for International Marketing (2013, background): “This shift to “marketing with” customers moves IM strategy away from a firm-centric orientation to a stakeholder orientation (Lusch and Webster 2011) based on value cocreation.”
• Service-dominant logic 2025 (2017, background): “Furthermore, S-D logic embraces a multiple stakeholder orientation (Frow & Payne, 2011; Lusch & Webster, 2011), which might enable a better recognition of both negative and positive externalities that influence social sustainability.”
• The co-creative practice of forming a value proposition (2012, background): “The value proposition has been conceptualised as a systems- and stakeholder-unifying process (Frow & Payne, 2011; Lusch & Webster, 2011) and is covered in the literature on service systems (Maglio & Spohrer, 2008; Vargo, Maglio, & Akaka, 2008), service ecosystems (Vargo, 2009), stakeholder networks…”