Green consumption does not make people cheat: Three attempts to replicate moral licensing effect due to pro-environmental behavior

By J. Urban, Š. Bahník, M. Kohlová. Journal of Environmental Psychology, 2019

88 citations recorded by the source corpus.

Abstract A recent study (Mazar & Zhong, 2010) argued that green consumption triggers cross-domain moral licensing, which makes people engage in dishonest behavior. In two conceptual and one close replication of this study (total N = 1,274), we manipulated participants’ level of green consumption. Three different validated tasks, which allowed participants to cheat for monetary profit, were used to measure dishonesty in the three experiments. We found no licensing effect of green consumption on subsequent dishonesty. Thus, policies which make people engage in pro-environmental behavior are less likely to trigger cross-domain licensing than previously thought.

Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/f45fa3542da0f7062759bb2a0ec3ea6cc7c8319a

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Citations in the corpus

Home and away: cross-contextual consistency in tourists’ pro-environmental behavior (2020, background): “Moral licensing has been shown to lead to less pro-environmental behavior and less ethical conduct (Mazar & Zhong, 2010), though this effect has failed to replicate (Urban et al., 2019).”