The New Corporate Social Responsibility

By G. Auld, Steven Bernstein, B. Cashore. 2008

717 citations recorded by the source corpus.

The last half decade has witnessed a remarkable resurgence of attention among practitioners and scholars to understanding the ability of corporate social responsibility (CSR) to address environmental and social problems. Although significant advances have been made, assessing the forms, types, and impacts on intended objectives is impeded by the conflation of distinct phenomena, which has created misunderstandings about why firms support CSR, and the implications of this support, or lack thereof, for the potential effectiveness of innovative policy options. As a corrective, we offer seven categories that distinguish efforts promoting learning and stakeholder engagement from those requiring direct on-the-ground behavior changes. Better accounting for these differences is critical for promoting a research agenda that focuses on the evolutionary nature of CSR innovations, including whether specific forms are likely to yield marginal or transformative results.

Subfields: Industrial and Manufacturing Engineering, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f31ab7d99def5667d52b7e589a054c047c16b1ae

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In Marketing

1. Arthur P. J. Mol
2. Chris Bacon
3. G. Auld
4. B. Cashore
5. P. Oosterveer

In Strategy and Management

1. G. Auld
2. Arthur P. J. Mol
3. P. Oosterveer
4. B. Cashore
5. Jason Prno
6. D. Slocombe
7. S. Bush
8. Chris Bacon

Citations in the corpus

• Transnational private governance between the logics of empowerment and control (2015, background): “…that follow the “control then empower” path, the initial concern is developing institutions to ensure credible and rigorous claims to distinguish themselves from other types of corporate social responsibility (CSR) initiatives that lack enforceable rules for participants (Auld et al. 2008).”
• Exploring the origins of ‘social license to operate’ in the mining sector: Perspectives from governance and sustainability theories (2012, background): “, Auld et al., 2008; Berry and Rondinelli, 1998; Borck and Coglianese, 2009; Carroll and Shabana, 2010; Clausen and McAllister, 2001; Dashwood, 2005; Gibson, 1999; Hart, 1995; Hart, 1997; Porter and Van der Linde, 1995; Wheeler et al., 2003). Kurucz et al., (2008), however, have summarized the ‘busi”