Market mediators and the tradeoffs of legitimacy-seeking behaviors in a nascent category

By Brandon H. Lee, Shon R. Hiatt, Michael Lounsbury. 2014

147 citations recorded by the source corpus.

Subfields: Plant Science, Strategy and Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/f2ef9fba7adbd37fb70ce6ecae796f2c9ce3bcae

Citations in the corpus

• Where Do Market Categories Come From and How? Distinguishing Category Creation From Category Emergence (2017, unknown): “On the other hand, in the creation of the organic food category in the United States, Lee et al. (2016) give evidence of the feeble influence of the multiple standard-based certification organizations that developed in the 1960s, 1970s, and 1980s to sponsor and propagate the precepts of “organicultu”