Where Do Market Categories Come From and How? Distinguishing Category Creation From Category Emergence

By Rodolphe Durand, Mukti Khaire. 2017

147 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/811fa4c8df94645e15a5cd138bc02d6940c9b6ea

Citations in the corpus