How can online store layout design and atmosphere influence consumer shopping intention on a website
By Wann‐Yih Wu, C. Lee, Chen‐Su Fu, Hong-Chun Wang. 2013
207 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/f1bf5ba629dcc8a0399affdf52e177f91e7ff170
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Engaging customers during a website visit: a model of website customer engagement (2016, methodology): “Compared to other models of online shopping adoption (e.g. Dennis et al., 2009; Brunner-Sperdin et al., 2014; Wu et al., 2013; Richard and Habibi, 2016; Rose et al., 2012), the parsimonious model of customer engagement conceptualised here captures the dual challenge of relationship building and…”