Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment

By Yoon C. Cho, Esen Sagynov. 2015

325 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f106a9d799347a46723f3d52fd7802a6155b1bb7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Nora Bakabbey Kulbo
2. Liangqiang Li
3. Ching-Chan Cheng
4. Jiaming Fang
5. Prince Clement Addo
6. Hung-Che Wu

In Organizational Behavior and Human Resource Management

1. Ching-Chan Cheng
2. Hung-Che Wu
3. Nora Bakabbey Kulbo
4. Liangqiang Li
5. Jiaming Fang
6. Prince Clement Addo

In Sociology and Political Science

1. Ching-Chan Cheng
2. Hung-Che Wu
3. Nora Bakabbey Kulbo
4. Liangqiang Li
5. Jiaming Fang
6. Prince Clement Addo

Citations in the corpus

• What Drives Experiential Loyalty Toward Smart Restaurants? The Case Study of KFC in Beijing (2018, background): “Cho and Sagynov (2015) and Ohk, Park, and Hong (2015) assert that perceived ease of use is an antecedent of both satisfaction and loyalty, indicating perceived ease of use influences satisfaction and loyalty, respectively.”
• COVID-19: fear appeal favoring purchase behavior towards personal protective equipment (2020, background): “Price remains one of the complex stimuli and unquestionable market cues that can attract or repel consumers (Cho & Sagynov, 2015).”