Valuing the outputs of multifunctional agriculture

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What does the public want from agriculture and the countryside? A review of evidence and methods (2004, background): “Clarifying the demand (or consumer) side of this debate is important for the development of instruments that have clear objectives and that target any potential public support to the sector (Randall, 2002; OECD, 2002).”
Using Choice Experiments to Explore the Spatial Distribution of Willingness to Pay for Rural Landscape Improvements (2009, background): “Landscape conservation and improvement is currently one of the priorities of the revised CAP and the vision of a multifunctional agriculture it intends to promote (Randall, 2002).”