Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands

By Lianxi Zhou, A. Wong. 2008

96 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f07fc5826057f095a91e2b3c23f83ab34281a95f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jinsoo Hwang
2. C. Ok

In Organizational Behavior and Human Resource Management

1. Jinsoo Hwang
2. C. Ok

In Sociology and Political Science

1. Jinsoo Hwang
2. C. Ok

Citations in the corpus

• The antecedents and consequence of consumer attitudes toward restaurant brands: A comparative study between casual and fine dining restaurants (2013, background): “According to Zhou and Wong (2008), some consumers focus more on brand than product quality.”