Global Marketing: A Market-Responsive Approach

By S. Hollensen. 2000

188 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/efb5d11751b63043edacfc2589bf7cfc1b43aa24

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. M. Spence

Citations in the corpus

• Evaluating Export Promotion Programmes: U.K. Overseas Trade Missions and Export Performance (2003, background): “larger firms, SMEs are characterised by lack of resources, an entrepreneurial decision-making system often based on intuition rather than rationality, and flexibility (Hollensen 1998).”