Adapting to a retail environment: Modeling consumer–environment interactions

By F. Massara, Sandra S. Liu, R. Melara. 2010

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Consumer perceptions and purchase behavior toward imperfect fruits and vegetables in an immersive virtual reality grocery store (2019, unknown): “, interest, enjoyment, satisfaction) and purchase behavior (Massara et al., 2010; Papagiannidis et al., 2013; Wu et al., 2013).”
Servicescape cues and customer behavior: a systematic literature review and research agenda (2013, background): “In this vein, Massara, Liu, and Melara (2010) posit that atmospheric stimuli have no direct effect on emotions which, they say, are merely a product of cognition.”
Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations (2020, background): “Retailing research commonly employs PAD to assess customers’ in-store emotional experiences (e.g., Donovan et al. 1994; Mazaheri et al. 2014) and studies show the three independent dimensions interact in explaining behavior (see Massara, Liu, and Melara 2010; Miniero, Rurale, and Addis 2014).”
The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions (2017, background): “In the context of shopping environments, Massara et al. (2010) found that hedonic and utilitarian goals represent individuals’ goals that influence their emotions.”