Antecedents of trust and continuance intention in mobile payment platforms: The moderating effect of gender
By Zhen Shao, Lin Zhang, Xiaotong Li, Yue Guo. Electronic Commerce Research and Applications, 2019
359 citations recorded by the source corpus.
Abstract Drawing upon trust and innovation diffusion theories, our study develops a model to examine trust building mechanisms in the third-party mobile payment platforms. In particular, we investigate whether there exist significant differences between female and male consumers regarding various trust building mechanisms in the context of mobile payment. An empirical survey was conducted and 740 valid questionnaires were collected from Alipay and Wechat pay users in China. The statistical analysis results indicate that security is the most significant antecedent of customers’ trust, followed by platform reputation, mobility and customization. Customers’ trust, in turn, is negatively associated with perceived risk and positively associated with continuance intention. Moreover, a multi-group analysis shows that the relative influences of trust building mechanisms are contingent upon gender. Specifically, mobility and reputation have stronger influences for male customers in building trust, while security and customization have more salient effects on trust for female customers.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/eeca254ca9ae65888fe47ee4d8d0a1562bad2a26
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In Information Systems and Management
In Organizational Behavior and Human Resource Management
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Citations in the corpus
- User Acceptance of Mobile Apps for Restaurants: An Expanded and Extended UTAUT-2 (2019, background): “Compared to males, females have consistently higher levels of concerns about security [83], and privacy-related and security-related policies are crucial for engaging females in the online market [84] and, in particular, in mobile platforms [85].”
- What factors determining customer continuingly using food delivery apps during 2019 novel coronavirus pandemic period? (2020, neutral): “Moreover, trust been validated as an additional UTAUT variable, which represents personal metal perception reflecting users’ perceived security against uncertainty and risk, which has a significant influence in formulating users’ behavioural intention (Khalilzadeh et al., 2017; Shao et al., 2018).”
- Point of adoption and beyond. Initial trust and mobile-payment continuation intention (2020, neutral): “Intentions have been examined extensively by prior research on mobile-based payments (e.g., de Luna et al., 2019; Francisco et al., 2015; Kalinic et al., 2019; Shao et al., 2019).”