Pleasurable Surprises: A Cross-Cultural Study of Consumer Responses to Unexpected Incentives

By A. Valenzuela, Barbara A. Mellers, J. Strebel. 2010

133 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/edbcba73e6346ce20ba510c18791133fcd29c6ad

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Social Psychology

1. Antonio Pierro
2. Katarzyna Jaśko
3. Arie W. Kruglanski
4. D. Webber
5. Marina Chernikova
6. John T. Jost
7. E. Tory Higgins
8. Antonio Chirumbolo

Citations in the corpus

• Cognitive Consistency Theory in Social Psychology: A Paradigm Reconsidered (2018, background): “Finally, Valenzuela, Mellers, and Strebel (2010) manipulated the expectedness of a gift received by participants at the end of the study.”