Perceived value and flow experience: Application in a nature-based tourism context
By Minseong Kim, B. Thapa. Journal of Destination Marketing & Management, 2017
273 citations recorded by the source corpus.
Abstract This study measured environmentally responsible behaviors and destination loyalty of international tourists who participated in an ecotourism tour package at Jeju Island, South Korea. A conceptual model was formulated and empirically tested to examine how tourists perceived values (i.e. quality, emotional, price, and social), flow experience, and satisfaction influence environmentally responsible behavior and destination loyalty. Three hundred responses to a survey of international tourists were collected and the resulting data were analyzed using structural equation modeling. Findings indicated that perceived quality, emotional, and social values significantly affected flow experience and satisfaction. Further, flow experience was significantly and positively related to satisfaction, environmentally responsible behaviors, and destination loyalty. Tourist satisfaction only had positive effects on environmentally responsible behaviors and destination loyalty. Thus, enhancement of international tourists’ value perceptions about eco-travel packages is the first step that will strengthen environmentally responsible behaviors and destination loyalty via increase in tourists’ flow experience and satisfaction levels.
Subfields: Organizational Behavior and Human Resource Management, Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/ec66a3fb24cd125301ad06ba1b36600b02f26062
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Citations in the corpus
- How does authenticity enhance flow experience through perceived value and involvement: the moderating roles of innovation and cultural identity (2019, background): “Thus, it is worth noting that the flow experience is the best way to judge whether tourists are satisfied and happy during a trip (Kim & Thapa, 2018), and it is also the best index of evaluating the tourists’ satisfaction or destination loyalty (Gao & Wu, 2017).”
- Visiting Intangible Cultural Heritage Tourism Sites: From Value Cognition to Attitude and Intention (2019, background): “For example, Kim and Thapa [29] incorporated quality, emotional, price and social value in a study of nature-based tourism.”