The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth

By Stephen W. Pruitt, T. B. Cornwell, John M. Clark. Journal of Advertising Research, 2004

127 citations recorded by the source corpus.

Subfields: Accounting, Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/eb801fa2814b6fc9a3c372e62c6ce608c8ee0d2e

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In Accounting

1. Alexander Molchanov
2. Haina Ding
3. Philip A. Stork

Citations in the corpus

• The value of celebrity endorsements: A stock market perspective (2011, background): “…the endorsement (Atkin and Block 1983; Baker and Churchill 1977; Caballero and Solomon 1984; Clark et al. 2009; Cornwell et al. 2001; Erdogan 1999; Kahle and Homer 1985; Kamins 1990; Liu et al. 2007; McCracken 1989; Misra and Beatty 1990; Ohanian 1991; Peterson and Kerin 1977; Pruitt et al. 2004).”