Designing and Conducting Focus Group Interviews

By Richard Krueger. 2002

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On the relationship between consumer-brand identification, brand community, and brand loyalty (2018, background): “The interviewing process stopped when data achieved saturation, i.e., when no new information emerged from data (Clark, 2003; Krueger and Krueger, 2002).”
Faculty Experience With College Students With Autism Spectrum Disorders (2014, methodology): “The group of 13 was larger than the recommended 5 to 10 for this methodology (Krueger, 2002, p. 68); however, the researchers opted to proceed with the larger group in an effort to garner more opinions on the topic.”
Mobile computing devices in higher education: Student perspectives on learning with cellphones, smartphones & social media (2013, background): “The focus group interviews were transcribed and the additional non-verbal behaviors identified during the focus group interview were noted, such as head nodding, smiles, frowns or signs of boredom (Krueger, 2002).”