The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation

By Shailendra P. Jain, Pragya Mathur, Durairaj Maheswaran. 2009

89 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/eb6241ee15e13ef1227f9ccb70dd886019e90513