Attention and Brain Activity While Watching Television: Components of Viewer Engagement
By Michael E. Smith, Alan S. Gevins. 2004
96 citations recorded by the source corpus.
Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology
View Paper: https://www.semanticscholar.org/paper/eaf981c6ead4781cbb07a4949f4840e9a846e466
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Cognitive Neuroscience
- R. Ohme
- Beata Pacula-Lesniak
- Michal Matukin
- Dorota Reykowska
- James Gips
- Anna Choromanska
- Dawid Wiener
In Experimental and Cognitive Psychology
- R. Ohme
- Beata Pacula-Lesniak
- Michal Matukin
- Dorota Reykowska
- James Gips
- Anna Choromanska
- Dawid Wiener
Citations in the corpus
- Biometric Measures for Interactive Advertising Research (2011, background): “…beyond conscious awareness, could be better understood by analyzing neurophysiological reactions, which demands the use of different neuroscientific approaches (Bechara, Damasio, and Damasio 2000; Damasio 1994; Ohme 2003; Kenning Plassmann, and Ahlert 2007; Posner 2004; Smith and Gevins 2000).”
- Breaking through Fast-Forwarding: Brand Information and Visual Attention (2008, background): “…to know when to stop fast-forwarding (Martin, Nguyen, and Wi 2002), or the greater mental activity engendered by the rapid scene changes (Smith and Gevins 2004), may mitigate the negative effects of fast-forwarding, but these claims have not been subject to empirical investiga- Brand…”
- Application of frontal EEG asymmetry to advertising research (2010, background): “…was focused on investigating memory (Rossiter, Silberstein, Harris, & Nield, 2001; Silberstein, Harris, Nield, & Pipingas, 2000), attention (Smith & Gevins, 2004) and emotional processes (Kemp, Gray, Eide, Silberstein, & Nathan, 2002) and to asses predictive value of obtained results in…”