The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

By W. Kramer, Robert S. Katz, Julia T. Tran, A. Hammond. 2007

535 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/e90fd891a5e20fbb767bf8c3deb7ecd2c6fda2b9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Citations in the corpus

Innovative Business Approaches for the Reduction of Extreme Poverty and Marginality (2011, methodology): “A detailed assessment carried out by the International Finance Corporation (IFC) and the World Resources Institute valued the BOP market at $5 trillion (Hammond et al. 2007).”
Decent Living Emissions: A Conceptual Framework (2012, background): “rates have been exponential, and an increasing share of new subscribers are from low-income households [32].”
Creating mutual value: Lessons learned from ventures serving base of the pyramid producers (2010, background): “More for-profit and non-governmental organizations (NGOs) are developing ventures that serve BoP producers and consumers, and development agencies are increasingly supporting these efforts (Commission on the Private Sector and Development, 2004; Gardetti, 2007; Hammond et al., 2007; London et al., 2”
BRICOLAGE AS A MEANS OF INNOVATING IN A RESOURCE-SCARCE ENVIRONMENT: A STUDY OF INNOVATOR-ENTREPRENEURS AT THE BOP (2013, background): “This research provides empirical evidence on the previous BOP observations that it is necessary to be integrated into the local community and create unconventional partnerships (e.g. Hammond et al., 2007).”
Can Frugal Go Global? Diffusion Patterns of Frugal Innovations (2016, methodology): “Following the parameters set by Prahalad (2010) and Hammond et al. (2007), we understand the low-income markets as being formed by individuals earning less than 5€ per day, adjusted for purchasing parity.”
The Institutionalization of Social Investment: The Interplay of Investment Logics and Investor Rationalities (2010, background): “According to Hammond et al. (2007), there are four billion BoP consumers globally – defined as all those with annual incomes below £2,000 in local purchasing power.”
Remaking Africa’s Informal Economies: Youth, Entrepreneurship and the Promise of Inclusion at the Bottom of the Pyramid (2016, background): “…(Kolk et al., 2014), this literature emphasises the role of strategic management, finance capital, distribution channels and institutional partnerships in shaping the efficacy of BoP enterprises (Hammond et al, 2007); that is, the capacity to deliver profits under the mantle of social purpose.”
Sustainable energy in Africa: A comprehensive data and policies review (2014, background): “, on the average low-income households use 9% of their total expenditure for their energy supply [204].”