Innovation, consumption and services: encapsulation and the combinatorial role of services
By Jeremy Howells. 2004
130 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/e7527798146a0a431a73315c341aa821d508ca57
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In Marketing
In Strategy and Management
- Paola Criscuolo
- Nicos Nicolaou
- Ian Miles
- María Jesús Nieto
- Ammon J. Salter
- Lluís Santamaría
- J. Love
- Andrés Barge-Gil
Citations in the corpus
- Service innovation in manufacturing firms: Evidence from Spain (2012, background): “Firms in the computer industry, for instance, may offer to perform computing ser vices rather than supply the actual computers (Howells, 2004).”
- THE ELIXIR (OR BURDEN) OF YOUTH? EXPLORING DIFFERENCES IN INNOVATION BETWEEN START-UPS AND ESTABLISHED FIRMS. (2008, background): “This approach has come about from the increasing bundling of services and manufacturing into solutions (Howells 2004) and from some similarities between services and manufacturing that have not been properly conceptualized (Howells 2010).”