At your service!Does country of origin research apply to services?

By R. Javalgi, Bob D. Cutler, William A. Winans. 2001

145 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/e73a98fe7caca3b7b581690b059a1dc45f748788

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Kris Brijs
2. Josée Bloemer
3. Adamantios Diamantopoulos

In Organizational Behavior and Human Resource Management

1. Josée Bloemer

In Tourism, Leisure and Hospitality Management

1. Kris Brijs
2. Josée Bloemer
3. Adamantios Diamantopoulos

Citations in the corpus

• The CoO‐ELM model: A theoretical framework for the cognitive processes underlying country of origin‐effects (2009, background): “…been extensively reviewed (e.g. Bilkey and Nes, 1982; Özsomer and Cavusgil, 1991; Baughn and Yaprak, 1993; Liefeld, 1993; Peterson and Jolibert, 1995; Al-Sulaiti and Baker, 1998; Verlegh and Steenkamp, 1999; Javalgi et al., 2001; Papadopoulos and Heslop, 2002, 2003; Pharr, 2005; Usunier, 2006).”
• International students' decision‐making process (2006, unknown): “…variables identified in the choice process factor has great influence on the purchase intention and the quality perception (Peterson and Jolibert, 1995), and even more so when the consumer must evaluate an unfamiliar brand (Ofir and Lehman, 1986, cited in Javalgi et al., 2001; Lin and Kao, 2004).”