Examining How Public Relations Practitioners Actually Are Using Social Media

By D. Wright, Michelle Drifka Hinson. 2009

102 citations recorded by the source corpus.

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The Effect of Disclosure of Third-Party Influence on an Opinion Leader's Credibility and Electronic Word of Mouth in Two-Step Flow (2014, background): “Rebecca A. Hayes (PhD, Michigan State University), is an assistant professor, School of Communication, Illinois State University. and Twitter to rigorously engage with potential and current customers (Rybalko and Seltzer 2010; Wright and Hinson 2009; Jansen et al. 2009b).”
A Losing Strategy: The Impact of Nondisclosure in Social Media on Relationships (2010, background): “…or adoption, but, for parsimony, social media are discussed here as the sum of the tools and their collective opportunities for enhancement (Eyrich et al., 2008; Lariscy, Avery, Sweetser, & Howes, 2009b; Sweetser et al., 2009; Waters, Burnett, Lamm, & Lucas, 2009; Wright & Hinson, 2009).”
Facebook Psychology: Popular Questions Answered by Research (2012, methodology): “Evidence suggests that in times of a public relations crisis for corporations, Facebook has become an important management and damage mitigation tool (Wright & Hinson, 2009).”