Audience Heterogeneity and the Effectiveness of Market Signals: How to Overcome Liabilities of Foreignness in Film Exports?

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Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma (2019, background): “Kim and Jensen (2014) explored how audience heterogeneity affected the extent to which commercial success and artistic acclaim affected how foreign films were accepted in different markets, showing that the influenceof commercial and artistic success of a film depended on the cultural distance…”
Strategic leadership in organizational crises: A review and research agenda (2021, background): “Second, scholars have neglected the rhetorical dilemmas (König et al., 2018) CEOs need to manage in light of substantial audience heterogeneity (Ertug et al., 2016; Kim and Jensen, 2014) and different dimensions of social evaluations (Bundy and Pfarrer, 2015; Pollock et al., 2019).”