Unconscious Affective Reactions to Masked Happy Versus Angry Faces Influence Consumption Behavior and Judgments of Value

By Piotr Winkielman, Kent C. Berridge, Julia L. Wilbarger. Personality and Social Psychology Bulletin, 2005

763 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e51afed548b228cd83d8ba01df6573d456ee25c5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Kent C. Berridge
2. Morten L. Kringelbach
3. S. Peciña
4. Kyle S. Smith
5. Terry E. Robinson
6. Brian Knutson
7. S. Mahler
8. Reinout W. Wiers

In Marketing

1. Ann L. McGill
2. Kent C. Berridge
3. Henk Aarts
4. Marian S. Dawkins
5. P. Aggarwal
6. Drew Martin
7. Arch G. Woodside
8. David Sander

In Sociology and Political Science

1. Ann L. McGill
2. Kent C. Berridge
3. P. Aggarwal
4. Henk Aarts
5. Marian S. Dawkins
6. Drew Martin
7. Arch G. Woodside
8. Mauricio Carvallo

Citations in the corpus

• From prediction error to incentive salience: mesolimbic computation of reward motivation (2012, background): “‘Wanting’ typically gives a felt ‘oomph’ to declarative desires, but can also occur unfelt as a relatively unconscious process (Berridge & Winkielman, 2003; Winkielman et al., 2005).”
• Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations (2020, background): “Individuals are not always conscious of their emotions and may not understand their own feelings (Winkielman, Berridge, and Wilbarger 2005; Zaltman 2003).”
• Valence and Value (2018, neutral): “For example, thirsty people who subliminally view images of happy faces thereafter drink more of a novel beverage, and will pay significantly more for it, than those who subliminally view images of angry faces (Winkielman et al., 2005).”
• Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007, background): “Nevertheless, given recent suggestions that people may experience emotions that are outside conscious awareness but which may still influence judgments (Winkielman, Berridge, and Wilbarger 2005), it was important to run another study ruling out behavioral mimicry as an alternative explanation.”
• Pleasure systems in the brain (2015, background): “related to the objective versus subjective faces of pleasure (Damasio and Carvalho, 2013; Kringelbach and Berridge, 2010; Schooler and Mauss, 2010; Winkielman et al., 2005).”
• Dissecting components of reward: ‘liking’, ‘wanting’, and learning (2009, background): “after a subliminally brief display of a happy facial expression or a very low dose of intravenous cocaine) [2,3].”
• ‘Liking’ and ‘wanting’ food rewards: Brain substrates and roles in eating disorders (2009, background): “unconscious ‘liking’ reactions occur in people even today [18].”