Status consumption and role-relaxed consumption: A tale of two retail consumers

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Understanding luxury consumption in China: Consumer perceptions of best-known brands (2012, background): “In addition to their relevance to the specific needs of Chinese consumers, these factors also directly relate to luxury consumption, as suggested by a variety of discussions (e.g., Amaldoss & Jain, 2005; Clark et al., 2007; Commuri, 2009; Han, Nunes, & Drèze, 2010).”
Counterfeit proneness: Conceptualisation and scale development (2011, background): “Prior research shows that status-seeking consumers: (1) tend to conform to group norms, yet (2) maintain a need for uniqueness, (3) are susceptible to normative but not necessarily informational interpersonal influence, and (4) can be opinion leaders but not necessarily opinion seekers (Clark, Zboja”
The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being (2012, background): “Similarly, luxury consumption might render consumers happier because they believe it provides them with a higher status, not only within their own reference groups but also within their aspiration groups (Clark et al. 2007; Dittmar 2008; Eastman et al. 1999; Mandel et al. 2006).”