What Motivates Consumers to Write Online Travel Reviews?

By Kyung Hyan Yoo, Ulrike Gretzel. J. Inf. Technol. Tour., 2008

440 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e30ce553a6c22789e0ba7482309b47d3fa9ceaa7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. R. Law
2. Qiang Ye
3. Markus Schuckert
4. S. Swanson
5. Lujun Su
6. Sangwon Park
7. Jin Cheng
8. Xianwei Liu

In Sociology and Political Science

1. R. Law
2. Markus Schuckert
3. Sangwon Park
4. Qiang Ye
5. Xianwei Liu
6. S. Swanson
7. Jin Cheng
8. Lujun Su

Citations in the corpus

• Influence of personality on travel-related consumer-generated media creation (2011, methodology): “…and hedonic motives to be important drivers for online travel content contributors (Wang & Fesenmaier, 2004a, 2004b; Chung & Buhalis, 2008; Yoo & Gretzel, 2008a) and lack of time and interest to be major barriers for travel-related CGM creation (Gretzel et al., 2007; Chalkiti & Sigala,…”
• Positive and negative eWOM motivations and hotel customers’ eWOM behavior: Does personality matter? (2018, background): “Although a growing number of customers are engaged in eWOM communications, the gap between the number of users and the number of actual content creators remains large (Boo and Kim, 2013; Yoo and Gretzel, 2008; Yoo and Gretzel, 2011).”
• Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process (2011, background): “For example, Yoo and Gretzel ( 2008 ) found that one of the motivations to share product-relevant experiences online is need of enjoyment/positive self-enhancement.”
• What makes a useful online review? Implication for travel product websites. (2015, background): “While the proliferation of online review websites facilitate travellers’ ability to obtain information (decrease in search costs), it makes it difficult for them to process and judge useful information (increase in cognitive costs).”
• The impact of tourism activity type on emotion and storytelling: The moderating roles of travel companion presence and relative ability (2020, positive): “Online reviews shared by tourists have been noted as being one type of storytelling (Yoo & Gretzel, 2008).”
• Asymmetric effects of online consumer reviews (2015, background): “In this respect, online reviews of travel experiences posted on reliable websites are perceived as unbiased and trustworthy because they reduce the likelihood of later regretting a decision (Duverger, 2013) as well as allow readers to easily imagine what products look like (Yoo & Gretzel, 2008).”
• Why do people share their travel experiences on social media? (2020, background): “Social media are Internet-based applications on Web 2.0 that allow users to interact with regard to mutual interests (Dippelreiter et al., 2008; Nezakati et al., 2015).”
• Antecedents of travellers' electronic word-of-mouth communication (2013, background): “Their study was replicated by Yoo and Gretzel (2008) in order to understand the traveller’s motivations to write online travel reviews.”