Benchmarking Best NPD Practices-III: Driving New-Product Projects to Market Success Is the Focus of This Third in a Three-Part Series

By R. Cooper, S. Edgett, E. Kleinschmidt. 2004

130 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/e2a8e4aee12ed9f915c1870cb0d3f7afe956ec4c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. R. Cooper
2. S. Edgett
3. Vincent Blok
4. Tomas Blomquist

Citations in the corpus

• Best Practices in the Idea-to-Launch Process and Its Governance (2012, background): “…and Hubilkar 2010; DOE 2007; Cooper 2011).1 Similarly, other studies have probed why some businesses are so successful at new product development, while others are not (see, for instance, Cooper, Edgett, and Kleinschmidt 2003, 2004a, 2004b, 2005; Adams 2004; Jaruzelski, Dehoff, and Bordia 2005).”