Best Practices in the Idea-to-Launch Process and Its Governance

By R. Cooper, S. Edgett. 2012

129 citations recorded by the source corpus.

Subfields: Computer Science Applications, Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a85f6cadca4f9413881d7073dbd862aec9a19210