USE OF COMPUTER‐GENERATED IMAGES AND CONJOINT ANALYSIS TO INVESTIGATE SENSORY EXPECTATIONS

By R. Deliza, H. Macfie, D. Hedderley. 2003

138 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Food Science, Marketing

View Paper: https://www.semanticscholar.org/paper/e095fa85ba486a23b357a40e1f7a6a782242f7b4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. L. Lockshin
2. Simone C. Mueller
3. Jordan J. Louviere
4. Steve Goodman

In Marketing

1. L. Lockshin
2. Jordan J. Louviere
3. Simone C. Mueller
4. John M. Rose
5. Arne Hole
6. Stephane Hess
7. Chandra R. Bhat
8. A. A. J. Marley

Citations in the corpus

• What you see may not be what you get: Asking consumers what matters may not reflect what they choose (2010, result): “It is likely that the importance of packaging design and other product features differ across wine consumers, consistent with empirical findings for food products ( Deliza et al. 2003; Silayoi and Speece 2007).”