Effect of brand name on consumers' risk perceptions of online shopping

By Wenyeh Huang, H. Schrank, Alan J. Dubinsky. 2004

237 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dfcb76c849054ffbd0e3df82a47c69bde9b6259a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. G. Mcdougall
2. C. Ranaweera
3. H. Bansal
4. Ivan Wen
5. Jing Jian Xiao

In Marketing

1. C. Ranaweera
2. G. Mcdougall
3. H. Bansal
4. Raquel Sánchez-Fernández
5. David Jiménez-Castillo
6. Jing Jian Xiao

In Sociology and Political Science

1. G. Mcdougall
2. C. Ranaweera
3. H. Bansal
4. Ivan Wen
5. Raquel Sánchez-Fernández
6. David Jiménez-Castillo

Citations in the corpus

• Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit (2008, background): “…policies (Grewal et al., 2003); privacy policies (Hoffman et al., 1999); product or service guarantees, evidence of legal and statutory compliance, trusted third party verification (Yousafzai et al., 2005); testimonials (McKnight et al., 1998); and brand identification (Huang et al., 2004).”