ONLINE SURVEYS IN MARKETING RESEARCH: PROS AND CONS

By J. Ilieva, Steve Baron, N. Healey. 2002

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Citations in the corpus

Joint Topic-Semantic-aware Social Recommendation for Online Voting (2017, background): “Such a recommender system can also benefit a variety of other online services such as personalized advertising [26], market research [11], public opinion analysis [17], etc.”
Online Versus Paper (2009, background): “…S tu d y T y p e o f R es p o n d en ts R es p o n d e n t A g e G en d er A im s o f S tu d y T o p ic o f Q u es ti o n n a ir e E m a il s u p er io r in … E m a il i n fe ri o r in … O th er f in d in g s Ilieva, Baron, and Healey 2002 100 1999 central bank research department and/or board…”
Online data collection in academic research: advantages and limitations (2007, background): “Some researchers even argue that using a web survey guarantees a potentially better response rate (Ilieva et al , 2002; Matz, 1999).”
The Effects of Proximity and Empathy on Ethical Decision-Making: An Exploratory Investigation (2009, background): “By nature of a web-based survey, respondents are more likely to participate if the issue is salient to them (Ilieva et al., 2002).”
The value of online surveys (2005, background): “Several researchers have examined the low response rates of many online surveys (see, for example, Fricker and Schonlau 2002; Ilieva et al., 2002; Sheehan and McMillan, 1999; Wilson and Laskey, 2003).”
Comparing Mail and Web-Based Survey Distribution Methods: Results of Surveys to Leisure Travel Retailers (2005, background): “Since people may have preferences to the mode of survey response, response rates may be increased as a result of offering different survey formats to participants (Ilieva, Baron, and Healey 2002; Schaefer and Dillman 1998).”
Gaining Agility through IT Personnel Capabilities: The Mediating Role of IT Infrastructure Capabilities (2007, background): “, 2004), with significantly lower response rates in business sectors relative to academic sectors and the general Web (Ilieva et al., 2002).”
Implications of customer and entrepreneurial orientations for SME growth (2013, result): “Nevertheless, this response rate can be considered as quite good for an online survey in an SME context and compare favourably with extant studies using such a methodology (Ilieva et al., 2002; Bonometti and Tuang, 2006; Newby et al., 2003).”
Why is diversification an attractive farm adjustment strategy? Insights from Texas farmers and ranchers (2009, background): “Although the literature reports that on-line surveys are usually conducted in less than a month (Ilieva et al., 2002), this survey remained open for 64 days in consideration of the fact that spring is usually a busy season for farmers.”
Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018, background): “The ability of today’s online consumers to respond quickly and cost effectively to the Internet has enabled researchers to examine topics of interest through online surveys (Evans and Mathur 2005; Ilieva, Baron, and Healey 2002; Wright 2005).”
Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004, unknown): “On average, it took respondents 6.6 days to complete and return the questionnaire, which is slightly higher than the 5.59 days reported by Ilieva et al. (2002).”