Effective Advertising: Understanding When, How, and Why Advertising Works

2003

225 citations recorded by the source corpus.

Subfields: Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/ddd265e5d376ab20f1ce856aeb160e179510809a

Citations in the corpus

• How Gullible are We? A Review of the Evidence from Psychology and Social Science (2017, unknown): “Compared with tangible factors such as satisfaction with a product (Oliver, 2014) or price (Tellis, 2003), the effects of advertising are very small (Blake, Nosko, & Tadelis, 2014; DellaVigna & Gentzkow, 2010; Sethuraman, Tellis, & Briesch, 2011; Tellis, 2003; for political ads, see Broockman & Gree”
• Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2012, unknown): “These estimates of advertising elasticity are slightly lower than the average advertising elasticity of 0.1 in the literature (Sethuraman et al. 2011, Tellis 2004).”
• Advertising in Asymmetric Competing Supply Chains (2014, unknown): “A body of research studies advertising from empirical and other perspectives different from ours (Erickson 2003, Tellis 2004), which thus far has not focused on how the efficacy of advertising’s market expansion ability varies with product substitutability, channel asymmetry, and the extent of any…”
• Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies (2011, unknown): “Event studies that examine the impact of marketing actions on firm value are becoming popular in marketing research (e.g., Sood and Tellis 2004; Wiles and Danielova 2009).”
• The impact of advertising on patrons' emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal (2011, unknown): “Familiarity Advertisers frequently employ repetitive adverting strategies in order to increase consumers’ familiarity with an advertising campaign (Tellis, 2004).”
• All in! The commercial advertising of offshore gambling on television (2008, unknown): “When a variable could not be sharply distinguished, as in thematic messages, both authors viewed each ad several more times until consensus was reached (Agres, Edell, & Dubitsky, 1990; Chen, Grube, Bersanin, Waiters, & Keefe, 2005; Dejong & Hoffman, 2000; Gulas & Weinberger, 2006; Tellis, 2004).”