The impact of advertising on patrons' emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal

By Sunghyup Sean Hyun, Wansoo Kim, M. Lee. 2011

177 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b1dbc0309466e5b69dd0cd2cb7c7a8cf612b8971

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. I. Bakker
2. Jan Boon
3. Yi-Shun Wang
4. Peter Vink
5. T. Voordt

In Organizational Behavior and Human Resource Management

1. I. Bakker
2. Jan Boon
3. Hsien-Ta Li
4. Yi-Shun Wang
5. Peter Vink
6. T. Voordt
7. Luvai F. Motiwalla
8. Daniel Y. Shee

In Sociology and Political Science

1. Yi-Shun Wang

Citations in the corpus

• The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions (2017, methodology): “Measures of pleasure and arousal were adapted from Mehrabian and Russell (1974), Yüksel (2007), and Hyun, Kim, and Lee (2011).”
• Pleasure, Arousal, Dominance: Mehrabian and Russell revisited (2014, methodology): “In the last four decades, pleasure, arousal and to a lesser extent dominance have been used and are still used by numerous researchers in the field of environmental psychology (Bellizi et al. 1983; Bradley et al. 1992; Baker et al. 1992; Donovan et al. 1994; Dubé et al. 1995; Berleant 1997; Floyd 19”