How bricks‐and‐mortar attributes affect online banking adoption

By Carlos Flavián, Miguel Guinaliu, Eduardo Torres. 2006

181 citations recorded by the source corpus.

Purpose – This paper analyzes how consumers’ perceptions of their traditional bank influence their decision to adopt the services offered by the same bank on the internet. Design/methodology/approach – The data required in this paper were gathered by means of a personal survey conducted with customers of various banks totaling 633, which distribute their services by traditional channels as well as on the internet. A Binomial Logistic Regression process was analyzed to assess the influence of trust, incomes, age, sex, education and employment on the adoption of the financial services offered by a traditional bank on the internet. Findings – The results in the paper showed that consumer trust in a traditional bank, as well as incomes, age and sex are factors that influence consumers’ decision to work with the same bank via the internet. Research limitations/implications – The paper shows that, turning to the limitations of the work, it is necessary to point out that the majority of individuals who participa...

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dd97b08771b955f8d4fec02583107b9ff893800d

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Consumer acceptance of internet banking: the influence of internet trust (2008, background): “Recent literature on internet banking indeed shows that the lacking of trust has to be considered to be one of the main reasons why consumers are still reluctant to conduct their financial transactions online (Flavian et al., 2006; Luarn and Lin, 2005; Mukherjee and Nath, 2003; Rotchanakitumnuai and”
Consumer adoption of Internet banking in Jordan: Examining the role of hedonic motivation, habit, self-efficacy and trust (2015, background): “TR has been widely regarded as a crucial determinant of customers’ intentions and the adoption of IB (i.e. Akhlaq and Ahmed, 2013; Flavián et al., 2006).”