The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior

By Uttam Chakraborty, S. Bhat. 2018

144 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dd7e21a5e8563cbca53af0a7c6b145dede57a822

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Shuang Geng
2. Xiaojun Xiong
3. Ying Tan
4. Sotaro Katsumata

In Organizational Behavior and Human Resource Management

1. Shuang Geng
2. Xiaojun Xiong
3. Ying Tan
4. Sotaro Katsumata

Citations in the corpus

• The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing (2021, background): “For example, when “certain expert” exists and consumers know that expert, the consumers tend to rely on the expert’s statement related to the focal product or service (Chen and Chaiken, 1999).”