Customer centricity: reality or a wild goose chase?
By E. Gummesson. 2008
134 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/dd5df342a7368632ba8f7c3999fd4990c139a91d
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Customer value and customer loyalty: Is competition a missing link? (2015, background): “Customer loyalty has a tremendous impact on business profits (Oliver, 1999; Olsen and Johnson, 2003) for business survival and development, and also paves the way for an organization to achieve a sustainable competitive advantage (Grönroos, 2009; Gummesson, 2008).”