Modelling hybrid distribution channels: a game-theoretic analysis
By S. Park, Hean Tat Keh. 2003
124 citations recorded by the source corpus.
Subfields: Management Information Systems, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/dcf465715a6d282853e8ff92bb3c26bc617e3465
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In Management Information Systems
In Marketing
In Strategy and Management
Citations in the corpus
- Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2015, methodology): “The RS game has also been used to study, for a power retailer, the optimal channel strategy (direct, indirect, or hybrid channel) by Park and Keh (2003), the optimal pricing decision in dual channels by Zhang et al. (2012), and the implications of different markup pricing schemes (absolute or…”