The affect heuristic in judgments of risk and benefits’, Journal of Behavioural Decision Making, .

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How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Risk-aversion: understanding teachers’ resistance to technology integration (2013, background): “The research of Finucane et al. (2000, 2003) considering the affect heuristic has shown that individuals having a positive affective response to an activity are likely to perceive it as less risky and of greater benefit.”
Affect, Moral Intuition, and Risk (2010, background): “Finucane et al. (2000) tested this hypothesis for various technologies, providing information designed to manipulate affect by increasing or decreasing perceived benefit for the technology or by increasing or decreasing its perceived risk.”
Emotion and the Framing of Risky Choice (2008, background): “The first represents a rapid, intuitive, often unconscious experiential response or reaction to perceived danger or threat; this interpretation constitutes the ‘‘affect heuristic’’ (Finucane et al. 2000).”