Aesthetics and the online shopping environment: Understanding consumer responses

By Yong J. Wang, Michael S. Minor, Jie Wei. 2011

363 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/dc2d83e3805e52ffd1492a118fd3589d0fbb6153

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Citations in the corpus

Re-examining online customer experience to include purchase frequency and perceived risk (2015, background): “Aesthetics are part of an e-tailer’s atmospherics that rely on the quality of colour, graphics and layout that predict shoppers’ affective experiential states in online shopping contexts (Manganari et al., 2009; McKinney, 2004; Perea y Monsuwé et al., 2004; Wang et al., 2011).”
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX] (2018, background): “…towards the mineral water brand ( α = .92; Aylesworth and MacKenzie 1998; Keller 1991), as well as their intentions to purchase the brand ( α = .82; Baker and Churchill 1977), revisit the website ( α = .97; Wang, Minor, and Wei 2011), and engage in positive word-of-mouth ( α = .85; Gelbrich 2011).”
The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity (2017, methodology): “In line with previous literature (Cai and Xu 2011; Wang et al. 2011), we manipulated the websites’ classical aesthetics by varying the logical organization of different website elements as well as the legibility of font type.”
Application of the Stimuli-Organism-Response (S-O-R) Framework to Online Shopping Behavior (2014, background): “Consistent with extant studies, the model considers hedonic and utilitarian shopping values internal motivations (e.g., McKinney 2004; O’Brien 2010), and treats the web environment as an external influence in the stimulus stage (e.g., Wang et al. 2011).”
Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2019, background): “customers’ online brand experience in the face of heightened competition in e-tailing (Wang et al., 2011); particularly given the difficulties in differentiating ethical products based on functional attributes (Pancer et al.”
Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016, methodology): “Researchers utilizing the SeOeR model in online settings have found purchase intention (Eroglu et al., 2003; Koo & Ju, 2010; Peng & Kim, 2014; Wang et al., 2010, 2011) and intention to engage in WOM activities (Ha & Im, 2012) to be linked to UGC.”