Word-of-Mouth Research: Principles and Applications
By Dee Allsop, Bryce R. Bassett, James A. Hoskins. Journal of Advertising Research, 2007
526 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/dbf81efa3f713c18fd3ec5a119f5a38515579f9c
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
In Strategy and Management
Citations in the corpus
- Gray Shades of Green: Causes and Consequences of Green Skepticism (2017, background): “WOM is a powerful information source that consumers commonly view as more reliable, credible, and trustworthy than firminitiated communications and thus can determine the prospects of any product (Allsop et al., 2007).”
- How do online reviews affect purchasing intention (2009, background): “WOM is seen as more credible than advertising as it is perceived as having passed through the evaluation of “people like me” ( Allsop et al., 2007 ).”
- Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects (2015, background): “WOM communicators are typically perceived to be credible sources of information, as they are not affiliated with a sponsoring company, and thus their opinions are not biased by financial considerations (Allsop, Bassett, and Hoskins 2007).”